Our Story
Meet Haley Hoover
I’m the first to admit that sometimes beautiful things come from the most unexpected of places… or the most difficult of experiences. After realizing that our desire to grow our family from four to five wasn’t meant to be, we decided as a family to pour our extra love into two beautiful and cuddly Border Collie rescues, Winnie and Lula.
And yet at the same time, I still felt the relentless pull inside me to create—and that’s when my next labor of love began to take shape, aptly named Winnie & Lu, of course.
Made Like a Mother
Strong. Elegant. Resilient.
Motherhood is a testament to strength, elegance, and resilience. It’s filled with love, sacrifice, and moments that shape us in ways we never expected. At Winnie & Lu, we infuse that same spirit into everything we create.
In recognizing the unmet desire for both elegance and timeless functionality in the world of baby products, I passionately crafted a collection that fulfills this need. It’s my hope that Winnie & Lu helps you transition from baby bottles to everyday glassware—reminiscing about the pitter-patter of tiny toes on the floor while embracing every new phase of motherhood.
Giving Back
Motherhood is about lifting others up, and we carry that philosophy into everything we do. A percentage of all Winnie & Lu profits goes to Stepping Stones, a Texas-based organization that provides support and opportunities for troubled youth. Because every child deserves a foundation of care, encouragement, and the chance to create a brighter future.
The Story Behind the Name
Winnie & Lu is more than just a brand—it’s a tribute to love, resilience, and the beauty found in life’s unexpected turns. Inspired by two beloved Border Collie rescues, Winnie and Lula, it’s a reminder that even when life doesn’t go as planned, there’s always room to create something meaningful.
Through Winnie & Lu, I hope to bring a touch of elegance and ease to your motherhood journey—because every moment, no matter how big or small, deserves to be cherished.
