100 Women to Know in America


LEARN ABOUT THE 100 WOMEN TO KNOW IN AMERICA AWARD

The 100 Women to KNOW In America Award is a recognition that showcases the most influential, achieved, and honorable women in our society. Each winner goes through a process including a nomination and interview with a panel before being selected.

Nominations are carefully reviewed, considering factors such as professional achievements, leadership qualities, impact on their respective fields, and contributions to their communities. The selection process for the 100 Women to KNOW in America Award is both rigorous and selective, ensuring that only the most exemplary candidates are chosen for this prestigious recognition.

During the interviews, nominees are asked thought-provoking questions designed to gauge their passion, resilience, and commitment to excellence. The panel of judges assesses each nominee’s responses, looking for individuals who not only demonstrate exceptional accomplishments but also embody the values and principles championed by KNOW Women including career achievements, community impact, and the greater mission of supporting women.

The final list of 100 Women to KNOW represents a diverse array of talents, perspectives, and achievements, reflecting the rich tapestry of female excellence in America. These women exemplify what it means to be high-achieving and ambitious on the next level and continue to pour into their communities as they do so.


Meet Haley Hoover

Haley Hoover, founder of Winnie & Lu, transformed her experiences as a mother, former nanny, and healthcare professional into innovative solutions for parents. Inspired by her journey through postpartum challenges, Haley created a luxury sustainable baby line that grows with families. The brand’s flagship Airess Drying Rack exemplifies their commitment to functional, elegant design. Winnie & Lu goes beyond products, fostering a supportive community for parents and contributing to local charities. With a focus on sustainability and empowerment, Haley aims to create a parent-centered workplace, understanding firsthand the delicate balance of family and career. Through Winnie & Lu, she turns personal struggles into a mission to support and celebrate parenthood.


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Bold Journey: Meet Haley Hoover